Should a Food-Delivery App Expand into Groceries?

What interviewers evaluate

• Do you size the opportunity and note where the economics differ from restaurants?
• Do you analyze which existing assets transfer to the new category - and which don't?
• Do you segment the market (weekly stock-up vs convenience basket) and pick an entry wedge?
• Do you consider the operating model options (marketplace partner vs dark stores)?
• Do you land on a recommendation with explicit success gates and guardrails?

A framework to structure your answer

1. Frame - what goal does expansion serve (GMV growth, order frequency, courier utilization)? Restate it.

Premium unlocks all 6 framework steps, a strong worked answer, 3 common variants, 5 pitfalls to avoid and 3 likely follow-ups.